TradeCard: Expanding into China - A Teaching Case
نویسنده
چکیده
This case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system such as TradeCard can be marketed in China and how TradeCard Inc. can create a critical mass of users in China.
منابع مشابه
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